About

Welcome to Fe The Label, where the California sun meets the timeless allure of vintage style. Founded in the sunny coastal town of San Clemente, California, our brand embodies the essence of beach culture and the nostalgic charm of summers past.

As a surfer and beach lover, I'm endlessly inspired by the ocean, sun, and sand. This passion led to the creation of Fe The Label—a swimwear brand that embraces the elegance and grace of vintage-inspired design.

Every piece in our collection is meticulously crafted with love and care in Bali. Our commitment to ethical practices ensures that every aspect of our production, from sourcing materials to crafting our pieces, is done with integrity and sustainability in mind. All while paying homage to the classic silhouettes and timeless glamour of beach icons past. 

At Fe The Label, we believe in more than just making swimwear. We're on a mission to empower women to feel confident, comfortable, and beautiful in their own skin. Whether you're catching waves, soaking up the sun, or simply embracing the spirit of summer, our bikinis are designed to move with you, wherever your adventures take you.

Embrace the endless summer with Fe The Label, vintage allure for the modern day sun seeker.

xx